Adultmoda blog
(September 30th, 2008) - MobVision joins the MMA
MobVision is pleased to announce that they have joined the Mobile Marketing Association (MMA) on behalf of their mobile advertising networks, Admoda and Adultmoda.
Whilst Admoda's membership of the MMA will offer significant benefits, MobVision believes that it is Adultmoda, and its unique insight into the 18+ mobile advertising sector, that will prove particularly interesting. No other MMA member company openly offers an adult mobile internet advertising solution, especially on the scale of Adultmoda. Adultmoda is by far the world's largest adult mobile advertising network serving millions of ads daily on the mobile web.
MobVision are confident that Adultmoda's experience in mobile advertising for the adult sector will give the MMA and its members a valuable insight into a rapidly growing adult advertising market on the mobile web. Adult is often first to capitalise on new marketing and billing methods so it is extremely important that the adult sector is not left in the dark about mobile advertising best practices.
Sebastian Garel-Jones, MobVision Account Director commented, "Adultmoda can add some real value to a huge sector of mobile advertising that has remained swept under the carpet. We are working on a global basis with most of the adult mobile brands and we believe it is crucial they get a voice, and benefit from all the invaluable work the MMA does for mobile advertising. It is essential that adult mobile advertisers/publishers are fully aware of the mobile advertising guidelines, and are able to contribute to, and benefit from, MMA developments and best practices."
"We are pleased to welcome MobVision to the rapidly expanding MMA community of members," said Laura Marriott, President of the MMA. "The diversity of our membership continues to reinforce our ability to drive effective collaboration across all parts of the mobile marketing ecosystem. We are looking forward to MobVision taking an active role in our mission to educate the industry and lead the development of guidelines and best practices, enabling brands to leverage opportunities, whilst ultimately ensuring a positive consumer experience".
Both Adultmoda and Admoda have been active for over 2 years in which time they have gained an unrivalled experience of both the adult, and non-adult mobile web advertising market.
(June 10th, 2008) - Admoda chooses Bango to give mobile advertisers accurate campaign metrics
Advertisers track behavior of unique visitors
Mobile ad network Admoda, which serves 1 billion ads per month globally, has partnered with Bango to offer its advertisers key metrics to measure the success of their mobile advertising campaigns. Bango Analytics enables Admoda advertisers to accurately identify, track and build a profile of each unique visitor, rather than simply measure the number of visits.
Bango's unique user ID creates an accurate picture of real visitors from anywhere in world, tracking repeat visits and enabling mobile advertisers to create a clear picture of buying patterns and trends. "The ability to measure mobile advertising response rates and pinpoint where to effectively invest advertising spend is essential for our advertisers," said Terry Jackson, CEO, Admoda. "Quality analytics allows advertisers to fine tune their sites and optimise their ad campaigns with a view to maximising ROI. Bango Analytics will provide our clients with a comprehensive picture."
Admoda focuses on delivering targeted ad campaigns for mobile-ready brands such as 4info, Minick, Movilisto, Shozu, Mobilestreams, Buongiorno, and Gameloft and has a separate solution, Adultmoda, suitable for adult and gambling companies. Adultmoda is the only adult mobile web ad network in the world and serves millions of Adult and Gaming ads each day on a global basis. Advertisers can run targeted mobile web ad campaigns, on a CPM or CPC basis, using banners or text ads. Publishers can also monetize their mobile traffic by running text ads and banner ads on their pages to maximize the revenue generated.
To support further growth of the mobile advertising industry, the MMA (Mobile Marketing Association) has recently released global mobile advertising guidelines designed to encourage the uptake by brands worldwide whilst enhancing and protecting the customer's experience - www.mmaglobal.com.
"Mobile advertising is an important element in driving traffic to mobile sites and creating brand awareness. Companies like Admoda provide a key service to drive mobile web activity and Bango Analytics adds greater insight and clarity to make measuring results simple," said Ray Anderson, CEO of Bango. Bango Analytics operates as a hosted service, allowing mobile website owners anywhere in the world to connect their sites to the Analytics service in minutes and start to use it free of charge. Try it at www.bango.com/analytics.
About Bango
Bango delivers the technology that makes the mobile web simple for everyone. Bango created the world's first global exchange for the mobile web. By providing a common integration point for brands, businesses and individuals, Bango removes the complexities that make the mobile web difficult to exploit.
Through Bango's global exchange, content providers see all users as a unified global community. Users easily discover and access the widest range of content and the world's leading mobile operator's partner with Bango to give their subscribers the widest choice. Billing providers, search engines and advertisers are automatically connected to content providers in Bango's global exchange.
Bango has offices in USA, UK and Spain and is quoted on the London Stock Exchange (AIM:BGO). Learn more at www.bango.com.
About Admoda
Admoda is a global mobile internet ad network serving millions of ads each day. Admoda focuses on delivering targeted ad campaigns for mobile ready brands. Advertisers can run targeted mobile internet ad campaigns, on a CPM or CPC basis, using banners or text ads. Publishers (WAP sites and java applications) can monetize their mobile traffic. Admoda boasts the industry's highest payouts allowing Publishers to maximize the revenue generated from displaying ads.
For further information, please contact:
Bango
Sarah Keefe, VP Marketing Comms
Tel: +44 7786 932016
sarah@bango.com
Peter Rennison/Allie Andrews
Peter Rennison PR
Tel: +44 1442 245030
pr@prpr.co.uk
Laurie Riedman
Riedman Communications
Tel: 585 396 3100
lriedman@rochester.rr.com
(March 07th, 2008) - Adultmoda Launches support ticket system for advertisers and publishers
Advertisers and publishers using Admoda and Adultmoda now have access to our support ticket system. This is the fastest way for us to deal with your enquiries. The new system can be found in the admin area under the support tab.
(Feb 14th, 2008) - PRESS RELEASE - Admoda Launches mobile advertising solution for Network Operators
MWC 2008 - Admoda, the global mobile advertising network, has today announced the launch of a new solution to monetise Network Operator inventory.
Admoda can now offer Network Operators a robust suite of unique features to fully monetise all of their inventory. Ads are highly targeted and can be delivered in a number of MMA recommended formats to suit the Operators particular requirements.
There is also a solution, utilising Adultmoda, whereby carriers can monetise their 18+ inventory with ads which are only suitable for age verified 18+ users. Adultmoda can present a strong business case for this having already run a number of highly successful Age Verified on-deck campaigns, with repeat bookings from the advertisers in the region of 90%.
Admoda already has advertisers lined up in numerous countries who want to run campaigns on Operator inventory and Admoda can secure the highest rates.
A MobVision spokesperson commented from Barcelona: "The response we have had this week has been nothing short of phenomenal. We have secured a huge number of key relationships to further our reach into new markets. The feedback we have had about our solution has been extremely positive from both advertisers and publishers. Judging by our signup numbers Publishers and Advertisers are moving to Admoda in droves. The Carriers have been extremely responsive to our new solution."
(Dec 07th, 2007) - Publisher payment process now available within the admin area
Publishers now have the ability to process their payments within their admin area. At the beginning of each month publishers can generate a monthly statement for payment making the whole process easy and straightforward
(Oct 25th, 2007) - Adultmoda has added new banner size targeting features
Adultmoda has implemented a new set of banner size targeting features into the system based on the MMA Guidelines (EMEA). This should provide the best user experience for mobile internet users.
The 4 banner sizes are outlined below:
SMALL - 120×20 for phones with screen sizes up to 167 wide
(GIF file format, 1K maximum)
MEDIUM - 168×28 for phones with screen sizes 168-215 wide
(GIF file format, 2K maximum)
LARGE - 216×36 for phones with screen sizes 216-299 wide
(GIF file format, 3K maximum)
X-LARGE - 300×50 for phones with screen sizes 300 upwards
(GIF file format, 5K maximum)
(Oct 01st, 2007) - Adult Mobile Ad Inventory in High Demand says Adultmoda
Adultmoda, the world's largest Adult mobile advertising network, today revealed that mobile web site owners who join them as Publishers are seeing a massive surge in the revenue they earn.
Adultmoda delivers millions of highly targeted adult and gaming ads each day yet is still in need of more publishers to deliver more ads. Adultmoda offers adult and gaming companies the opportunity to run targeted ads on mobile sites aimed at over 18s. Adultmoda also has a range of premium inventory which is Age Verified.
Adult mobile web site owners can sign up as Publishers and monetise their traffic by displaying banners and text ads. Payouts are high and ads can be chosen so as to be non-competitive to the Publishers own product lines.
Adultmoda believes that part of the reason for the accelerated growth is that advertising with Adultmoda can prove to be far more cost effective and wide reaching than advertising on other media.
An Adultmoda spokesperson commented "There is no need to drive the user from one particular media platform to mobile - with Adultmoda the users viewing the ads are already in the target country, and are literally surfing adult mobile web sites. Placing an animated/static banner or text ad in front of them at this stage, in their local language, which offers content relevant to over 18s is proving to generate an extremely good ROI for advertisers."
Adultmoda is firmly positioned as the world's largest and most successful Adult mobile ad network and they are confident that they can continue to provide clients in this industry an unrivalled solution to drive traffic to their mobile products and to monetise their mobile sites.
(Sept 07th, 2007) - Publisher Revenue Now Available In Online Stats
We have now upgraded the Adultmoda Stats Interface so that Publishers can see the revenue they are generating from serving our ads. Many Publishers asked for this feature so we are glad to announce it is now live.
(Aug 24th, 2007) - New Fully Automated Sign-Up Now Available for Publishers
New publishers to Adultmoda now have the benefit of a fully automated registration and sign-up process. Upon verfification by Adultmoda's admin team, Publishers will be automatically sent the login details to their newly created account and information to allow them to start publishing ads straight away
(Aug 10th, 2007) - Adultmoda Adds Python Code for Publishers
Adultmoda has added Python code to its long list of languages available to Publishers, extending further new wap site owners ability to display ads
(May 31th, 2007) - Adultmoda Launches New High-End Feature Set
MobVision have today announced the integration of a new suite of tools into Adultmoda, allowing advertisers to maximise the current potential of mobile internet advertising beyond any other offering on the market.
Adultmoda can now run Bespoke Graphical Ads; Hybrid Animated Banner/Text Ads with supporting Text below; Animated Banners; Static Banners; Text Ads; and Landing Pages - all on a CPC or CPM basis.
Other tools include sophisticated handset/country targeting options; multiple campaign creation; and the ability for advertisers to specify when, and how fast campaigns are delivered. Platinum advertisers can run the ads 'run-of-network' or choose which publishers display their ads. A single online interface provides advertisers with a wealth of information, their campaign statistics, and all the tools they need to create and optimise their campaigns.
Mobile Internet and Java Application Publishers can integrate a range of non-competitive targeted ads in a way that suits their design, technical, and business strategy.
Terry Jackson, CEO, MobVision commented "At the heart of our strategy is the need to deliver the user a call to action via an ad. The fact that we can offer such a variety of ads all on a CPC or CPM basis, along with extremely competitive pricing, landing page creation, B2B packages, means that Adultmoda's offering to the market is unique, compelling, and fine tuned to maximise ROI."
(May 17th, 2007) - Mobile Advertising: Probability PLC Reach Over 18s using Adultmoda
Adultmoda has today announced that it is to drive Over 18s to Probability's Mobile Casino and Russell Grant mobile bingo throughout the UK and other territories.
Adultmoda ( www.adultmoda.com ) is the only mobile internet ad network which is specifically aimed at Over 18s - obviously ideal for mobile gambling specialists such as Probability.
Terry Jackson, CEO - MobVision comments "We are delighted to be working with Probability. We are confident that we will deliver a high ROI due to the fact that our technology ensures the users who will see Probability's ads will be surfing mobile sites aimed at Over 18s, will be UK based, and have Java phones."
Charles Cohen, CEO - Probability PLC comments "Gambling is one of the highest yielding and most attractive services available to mobile users today, but reaching new customers efficiently is still a challenge. Working with experts such as Adultmoda we are able to reach specific segments with the right product without compromising on creative, brand or cost."
Admoda and Adultmoda have served millions of ads per month for almost a year now. Their cutting edge technology, developed in-house and built on years of mobile experience, offers an unrivalled opportunity for large mobile ready brands to run highly targeted global campaigns. Using Adultmoda, adult and gaming publishers can monetise their traffic on a global scale.
(May 16th, 2007) - Adultmoda Adds new functionality for Publishers
Publishers can now get their dynamic banner and text ad code directly form their admin area. Code is automatically available in a variety of languages to suit the development language of the Publisher's site. This includes PHP, ASP, JSP, Perl, etc.
(Feb 21st, 2007) - International Rates
We have introduced new rates for international campaigns which will help advertisers promote their products to new territories. The World is open for business!
(Feb 2nd, 2007) - 3GSM
It's that time of year again! To arrange a meeting in Barcelona please contact us.
(Jan 10th, 2007) - January Sale
We are pleased to announce that we are running a January sale on all advertising. For all bookings made in January (and payments received in January) you can receive great discounts off our listed click rates!
(Nov 22nd, 2006) - Adultmoda launches new website
Adultmoda has recently launched its new website. Keeping in line with Adultmoda's core philosophy - easy to use and straightforward.
(Nov 3st, 2006) - Wapsite builder Wapple integrates Admoda and Adultmoda
Wapsite builder Wapple has integrated MobVision's powerful Admoda and Adultmoda mobile advertising solutions into its suite of mobile internet site building tools. For more info click here...
(Nov 1st, 2006) - Adultmoda launches Reseller Package
Adultmoda launches a Reseller package to enable companies wishing to capitalise on their existing client base by offering Adultmoda as the best way to reach a glovbal mobile audience
(Oct 28th, 2006) - Admin system now incorporates easy 1 step campaign creation page
In Adultmoda's drive to create the best Mobile Advertising system on the market, Adultmoda has listened to its customers and created a 1 step campaign creation page. This allows customers the ability to setup their campaigns quickly and efficiently from 1 single page within their admin area.
(Oct 24th, 2006) - APIs available for advanced publishers
We know everyone is different. The world would be a pretty dull place if we weren't. That is why Adultmoda has created an advanced set of API's for publishers who want more flexibility from the system.
